Fifteen years making complicated systems navigable — enterprise software, hospital campuses, national retail brands — for people who need to find their way through.

4 recent case studies

Four case studies from a large med center


AI, wayfinding, workforce, and architecture at an academic med center. Password protected – email me for access.

Half the screen was a keyboard

Rebuilding 18 health-risk profilers for mobile. Reskinning wasn't enough: every dropdown summoned a keyboard or scroll wheel. Replacing them with big tap targets took completion from 27% to 50% and cut time to finish from 6:22 to 2:49.

Claude concept lab

Past Work

Translating Whole Foods' national brand system into a single-store build for Hilton Head Island. Coastal shoppers needed cues that this store knew where it was, not a reskinned box. Documented all 15 departments storewide, designed 6+ custom illustrated coastal icons, and delivered a 94-page fabrication set a general contractor could build straight from.

A national brand, one local store